The Sports Turf Management Association of America has been re-branded to the Sports Field Management Association (SFMA), giving the group a modern identity that aligns with its membership and makeup. It also further positions the association as a champion for all workers in the sports field industry. Its Mission is to advance professionalism in sports field management and safety through education, awareness programs, and industry development. The annual conference and trade show provides an opportunity for turf industry professionals to meet and greet, to share ideas and to view a variety of turf products available in the modern market.